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Abstract Chain: Creating a Web3 Entertainment Ecosystem for Mainstream Users
Abstract Chain: Creating a mainstream Blockchain ecosystem centered around consumers
Abstract Chain will launch in January 2025, aiming to provide mainstream users with a seamless and differentiated Web3 experience. As an Ethereum-based Layer 2 Blockchain, Abstract employs zero-knowledge encryption technology and implements native account abstraction, significantly simplifying the user entry barrier.
The growth strategy of this blockchain revolves around building a digital entertainment theme park. Its portal platform, Portal, is not only a content showcase but also integrates interactive features such as live broadcasts, rewards, and collectibles, creating a highly engaging user experience. This strategy distinguishes Abstract from other blockchains and serves as the core engine for its growth.
The initial user base of Abstract largely benefits from its association with the Pudgy Penguins IP. Pudgy Penguins has over 3 million followers on social media, providing Abstract with a ready user pool. At the same time, PENGU token holders can use the token to tip live streams on the Portal, further enhancing ecosystem stickiness.
Portal has performed remarkably well, with 600,000 monthly active users as of March 2025, and users spending an average of over 7 minutes per day. The live streaming feature has become a major highlight, with over a thousand streamers accumulated by the end of April, and total live streaming watch time exceeding 500,000 hours. Some top streamers have received tips as high as 9 ETH in a single session, and the monthly income for the top 100 streamers ranges from $4,000 to $5,000.
In terms of application ecology, Abstract is fully compatible with EVM, facilitating project migration and cross-chain deployment. The platform has launched the "On-site Developer Program" to provide comprehensive support for developers. Currently, over 120 projects have been deployed, covering various fields such as gaming, social networking, and trading. Some newly launched projects like "Duper" have attracted 50,000 users in a short period, demonstrating a strong advantage in user base.
Abstract is also actively collaborating with mainstream consumer-facing institutions, such as the recently launched F1 fan interaction project with Oracle Red Bull Racing, aimed at attracting young people to turn their interests into a sense of belonging.
In terms of on-chain performance, as of May 2025, Abstract has created nearly 2 million wallets, deployed 1.4 million contracts, and the total on-chain value assurance has reached 53.4 million USD. The daily average transaction volume remains stable at around 500,000, with a cumulative on-chain transaction count reaching 60 million. These figures reflect a very high level of platform activity.
Abstract's vision of "consumer-grade encryption", which focuses on building Blockchain applications around non-essential consumption scenarios, has opened up a unique development path for it. Whether it can uncover a true "killer application" in the future will be key to determining whether it can achieve exponential growth. At the same time, as competitors like TON and Base join the battle for mainstream adoption, the entire industry is also accelerating its march toward the mainstream market.