Web3 Community Rise Strategy: Starting with 100 Core Ambassadors

In the early stages of a Web3 project, it is crucial to establish a core community of 100 real ambassadors. These ambassadors can become loyal supporters and promoters of the project, helping it achieve organic rise.

To establish such an ambassador program, the following points can be considered:

1. Attract potential ambassadors by participating in incubation projects.

2. Recruit new ambassadors every quarter, selecting around 500 people from thousands of applicants.

3. Assign specific tasks to the ambassador, such as product testing, feedback collection, and event promotion.

4. Grade and reward ambassadors based on task completion.

5. Use token incentives to strengthen the connection between ambassadors and the project.

Establishing such an ambassador system can help the project attract and retain a group of loyal fans. Although the initial ambassadors may fluctuate, sticking to this practice in the long run can form a stable core community.

When attracting early users, different strategies can be adopted for different user groups:

For C-end users:

• Set precise task rewards to incentivize users to actually use the product.

For B-end customers:

• Acquire enterprise clients through long-term relationship maintenance and proof of concept.
• Manage the impact of token-related announcements on prices with caution.

To developers:

• Hold incentive testnet activities to reward participating developers.
• The testnet cycle should be controlled within 3-4 weeks.

When preparing for a token listing, it is important to pay attention to the following aspects:

1. Community Building - Pay attention to the number of users and activity levels on platforms such as Twitter, Discord, and Telegram.

2. Official channels and KOL promotion - Utilize algorithm characteristics to optimize content distribution and leverage KOLs to expand influence.

3. Token tracking websites - Communicate in advance with platforms like CoinMarketCap to ensure the token is listed.

4. Original long-form content - Publish project-related articles on platforms like Medium.

5. PR promotion - Establish long-term relationships with media journalists.

6. Offline Activities - Participate in activities with a targeted approach, and ensure proper pre-event promotion and post-event summary.

7. Authoritative Research - Collaborate with professional research institutions to enhance the project's credibility.

The key to managing a large-scale ambassador program is:

1. Adjust expectations, it is anticipated that 60-80% of ambassadors will no longer be active after 3 months.

2. Regularly recruit new ambassadors to supplement.

3. Set up a dedicated community manager to handle daily management tasks.

4. Distribute token rewards based on completion to avoid wasting resources.

The regional distribution of ambassadors may have certain characteristics, such as higher participation in Africa and Southeast Asia. Before the token issuance, ambassadors can be motivated by showcasing project progress, and linking labor value to tokens to bring the ambassadors closer to the project.