Introduction to TG Ecosystem and Discussion on Traffic Gameplay

1. Introduction to the TG Ecosystem

TG: Rapidly Growing Social Platform

TG is becoming one of the fastest-growing social platforms in the world, with monthly active users exceeding 950 million. As an application with a billion-level user base, TG's target for the next three years is to reach 1.5 billion users, showing significant growth. Compared to WhatsApp and Facebook Messenger, TG has a higher degree of openness, more complete features, and a tighter ecosystem, making it the platform closest to the WeChat ecosystem overseas.

TG plays a role similar to "WeChat" among the 240 million population in the CIS region. In addition, emerging markets such as India, Indonesia, Nigeria, and Iran are also key markets for TG. Notably, among TG's nearly 1 billion users, the proportion of cryptocurrency users is not high, and in many countries, TG is primarily used as a daily communication tool.

TG Ecological Function Construction

Channel( public account ), Story( Moments ) and other features have become important infrastructure and growth means for TG ecosystem developers. Some well-known projects are enhancing user engagement and community atmosphere by releasing short videos. The live streaming feature is similar to WeChat group live streaming, and some projects are attempting to develop it.

The TG mini program ecosystem is developing rapidly, covering almost all categories of WeChat mini programs, and new categories have emerged that cannot be realized by WeChat. Recently popular mini programs include ride-hailing, e-commerce, ticket purchasing, and short dramas.

The TG advertising system has not yet formed an industrialized customer acquisition method. Currently, the official advertising system only supports the insertion of WeChat public account articles and cannot achieve precise placement. As a result, some grassroots advertising systems have emerged, attempting to solve data-level issues through on-chain data and group performance.

2. Discussion on TG Traffic Growth

The huge potential of TG mini-games

TG provides a huge traffic opportunity for overseas mini-games, and there may be a dual growth in penetration rate and user numbers in the future. Although the competition in the mini-game field is fierce at the moment, the penetration rate of TG mini-games is expected to have significant room for improvement. The rapid growth of platform users, combined with the increase in mini-game penetration rate, will bring dual growth momentum for mini-games.

In addition, the form of TG mini-games is constantly evolving, and more innovative gameplay may emerge in the future. Although the product iterations from TG are relatively slow, each update may release new benefits.

Market positioning of TG project

The TG project team needs to clarify its user base and target market. Positioning can be determined from two dimensions: geographical location and Web2/Web3. In terms of geographical location, TG spans multiple regions, and there are significant cultural differences between these regions. In terms of user profiling, it is important to distinguish between Web2 and Web3 users. Currently, many projects mainly have off-chain users who use TG not for the purpose of obtaining airdrops.

For TG mini-games, in addition to the asset issuance model, income monetization can also be achieved by selecting suitable markets and user groups. Some projects have already realized in-app purchases ( IAP ) profit models in a purely Web2 environment. Currently, a more common approach is a hybrid monetization model that combines IAP with heavy asset issuance.

CIS Market Opportunities

The CIS region is an important market highland for the TG ecosystem, not only because of its large user base but also due to the high quality of users, usage duration, and engagement. Many well-known TG projects originate from the Russian-speaking area. In contrast, although India has the largest number of users, its user value and penetration rate are relatively low. Other markets such as Iran are also worth paying attention to.

Key Points of Growth Strategy

1. The development cost of TG projects is relatively low, although the prospects are uncertain, the potential for investment returns is high.

2. There is currently a lack of mature paths for scalable growth, and multiple attempts are needed.

3. Products should not strive for the best, but rather for the most suitable and most matching current user needs.

4. Treat users as growth partners, not just simple traffic.

5. A new hybrid monetization model is emerging, with the core focus on creating value for users.

6. Social dissemination strategies include three levels: product social functions, user incentive mechanism design, and cultural attributes integration.