You still don't know: What is an Airdrop?



Airdrop, to put it simply, is:

The project team distributes the coins for free to users to incentivize early participants and promote the community.

It is not charity, but a typical "coin-for-traffic" strategy in Web3.

Similar to Web2's "red envelope fission" and "invite to send cash", Web3 has just put it on the chain and executed it in the contract.

The project team needs someone to use its product and help promote it, so it incentivizes everyone by issuing tokens.

2. The purposes of the Airdrop are threefold:

1. Incentivize early users

If you use it early, helping the project accumulate data and activity, it will share a piece of the pie with you (typical examples: Blur, ZKsync, Eigenlayer, etc.)

2. Build community consensus

Holding its tokens makes you a "co-builder of the project", and the project team can also use this for decentralized governance.

3. Capture Attention

There are many coins and projects in the market, and airdrop is the fastest way to acquire customers, from issuing coins to trending on search engines to locking in precise traffic.
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Ohvip
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