F1 Red Bull Racing Team collaborates with a certain encryption asset trading platform to launch a series of digital collectibles

A globally renowned encryption asset trading platform recently announced a collaboration with the F1 Red Bull Racing team to launch a large co-branded digital collectibles series titled "IN THE MOMENT." This series will commemorate the exciting moments of 24 race weekends in the history of F1 events in the form of digital collectibles. This marks the first significant collaboration between the two parties in the Web3 domain, aiming to connect global F1 fans and digital asset enthusiasts through innovative means to create a new on-chain experience.

In the 2025 season, the F1 Red Bull team will participate in 24 Grand Prix races. Each race weekend, a limited edition digital collectible designed by a renowned artist will be released to commemorate iconic moments from that event. The entire series consists of 24 collectibles, forming a complete F1 digital glory collection. Users can mint these digital collectibles for free on the trading platform, or choose to pay for higher rarity versions (such as platinum or gold editions). The platform also offers a dedicated event page for users to browse, claim collectibles, track progress, and have the chance to redeem grand prizes.

The release of digital collectibles will be carried out in four stages, covering globally renowned event sites. Each round will launch 6 collectibles, corresponding to selected moments from 6 historical events. Users who participate in the activity and collect all 24 digital collectibles will have the chance to unlock unique rewards and mysterious privileges.

"IN THE MOMENT" is not only a digital collection activity but also an immersive experience that integrates speed, art, and blockchain technology. This trading platform has been committed to promoting the practical application of blockchain technology in fields such as sports and entertainment, and this collaboration also showcases its ongoing exploration in Web3 innovation and user participation mechanisms.

Oliver Hughes, Chief Marketing Officer of the Red Bull Racing team, stated: "'IN THE MOMENT' gives fans the opportunity to relive some of the most thrilling moments in the team's history in the form of digital collectibles. We are excited to allow fans worldwide to participate in this exhilarating new interactive experience."

The founder and CEO of the trading platform also commented: "'IN THE MOMENT' holds significant meaning for the Red Bull team and our platform. This year marks the 12th anniversary of our platform, and while reflecting on the past, we are also passionately looking forward to the future. By combining the thrilling passion of racing with the pioneering spirit of Web3, we hope to bring users an equally stunning experience. This collaboration reflects our mutual pursuit of excellence and innovation. I believe that both F1 fans and our users will feel this love and connection."

Details about the design concept of digital collectibles, introductions of participating artists, and more exciting activities will be announced successively on the official channels of this platform. Please stay tuned for further announcements.

This collaboration not only showcases the cross-border integration between F1 and the encryption industry but also provides fans with a brand new way to participate. Through digital collectibles, fans can own and cherish classic moments from F1 events while experiencing the unique value brought by blockchain technology. This innovative interactive model is expected to open new development directions for the sports industry and the digital asset field.