Encryption payment giant advances on-chain coin purchase services, focusing on three major strategic deepening layouts

Recently, a globally renowned payment company announced that it will offer on-chain encryption coin purchasing services, a move that further promotes the mainstreaming of encryption payments. In fact, the company has been continuously deepening its encryption strategic layout in recent years, gradually moving from experimental exploration to practical implementation, becoming a key part of its global financial landscape.

On-chain Coin Purchase Service: Bridging Traditional Finance and Digital Assets

According to the latest news, the payment giant has reached a strategic partnership with a blockchain infrastructure provider, allowing more than 3 billion cardholders worldwide to purchase encryption currency directly on-chain with credit cards. This is not only another significant layout for the company in the encryption field but also achieves a deep integration of traditional financial networks and decentralized finance ( DeFi ) core components in the fiat deposit path, potentially opening new channels for the mass adoption of on-chain finance.

In this service system, users do not need to register a centralized exchange account or perform complex on-chain bridge operations. They only need to initiate a transaction request through the decentralized exchange (DEX), which integrates this functionality, to purchase encryption assets using a credit card. The entire process involves multi-party collaboration: the DEX serves as the user front-end that supports the initiation of credit card payment instructions; traditional payment gateway service providers offer seamless card payment processing; cryptocurrency and stablecoin infrastructure providers are responsible for converting users' fiat currency into cryptocurrency; and decentralized oracle networks ensure the security of on-chain transactions and the reliability of data.

Ultimately, the encryption assets will be sent directly to the user's on-chain wallet address through smart contracts, making the entire process simple and straightforward for the user, without the need to understand complex transaction mechanisms.

This innovative service is different from the attempts of traditional payment companies in the crypto field in recent years. Previously, payment giants mainly focused on the consumer side, allowing users to use digital assets for everyday consumption through crypto debit cards. This collaboration directly opens the channel for fiat deposits to on-chain assets, enabling non-crypto native users to obtain on-chain assets as easily as online shopping, without needing to understand complex DeFi concepts, and ensuring compliance and transparency. This not only breaks the long-standing barriers to fiat deposits for DeFi users but also provides a compliant, secure, and controllable pathway for the traditional financial system to go on-chain.

Three Strategic Areas: Building a Comprehensive Encryption Ecosystem

In fact, the payment giant has regarded its encryption business as an important engine for future growth and has formulated a clear strategic layout. Company executives stated that their goal is to become a connector between traditional finance and on-chain networks, stimulating new business models while ensuring compliance.

Currently, the company has transitioned from the experimental stage to providing actual encryption solutions, with the strategic focus for 2025 set on three main areas:

1. On-chain/Off-chain deposits and withdrawals: In addition to the newly launched on-chain coin purchase service, the company is also actively promoting the commercialization of various encryption payment solutions. This includes partnerships with multiple encryption companies to launch co-branded encryption debit cards, allowing cardholders to directly use cryptocurrencies for consumption, with automatic fiat currency conversion completed in the background.

2. Encryption Certificate Promotion: To enhance the security and user-friendliness of cryptocurrency transactions, the company has launched the encryption certificate service, which reduces the likelihood of errors occurring during cryptocurrency transfers by replacing complex wallet addresses with easy-to-use aliases.

3. Stablecoin Applications: Stablecoins are becoming the strategic hub for the company's on-chain settlements. The company has joined a stablecoin alliance initiated by several institutions and is collaborating with various payment and encryption companies to launch a variety of stablecoin payment solutions, integrating stablecoins into users' daily consumption, settlement, and transfer activities.

In addition, the company is actively promoting the construction of asset tokenization. They are developing a multi-token network aimed at providing digital asset trading infrastructure for consumers, merchants, and financial institutions. The system will integrate on-chain and off-chain asset flows, ensuring compliance and optimizing user experience. The company has partnered with several large financial institutions to explore scenarios such as cross-border payments and carbon credit tokenization, and has applied for a large number of blockchain-related patents in the past few years.

In the context of the accelerating integration between traditional financial institutions and the encryption sector, this payment giant is building its own unique encryption business ecosystem through multi-faceted deployments. As the regulatory environment gradually becomes clearer, we have reason to expect to see more innovative application scenarios emerging, promoting the deep integration of encryption finance and traditional finance.