The Rise of MEME Coin and the Code of Dissemination

Introduction

MEME plays a core role in Web3 culture, resonating quickly within the digital currency community through its unique dissemination methods and wide popularity. These often humorous and satirical digital images or concepts not only deepen the connections among community members but also become important means of expressing opinions, emotions, and market trends.

MEME can cross language and cultural barriers, achieving widespread dissemination at a very low cost, thus playing an indispensable role in promoting awareness and participation in Web3 projects.

Recently, the performance of MEME coin in the market has attracted widespread attention. According to data from data platforms, the market capitalization and trading volume of MEME coin have shown significant growth, reflecting the popularity of this type of coin and the high interest from investors.

For example, the BOOK OF MEME ($BOME) has achieved over 1000% growth in a short period. The main reason behind this phenomenon is the large issuance and low price of MEME coins, making them an ideal choice for attracting funds during a bull market, as investors seek the possibility of obtaining high returns through small investments.

In addition, MEME coin often revolves around light-hearted and humorous themes, making it easy to spread quickly on social media, thereby attracting more attention and participation.

1. The Transmission Mechanism of MEME

1. Social Media and Community Interaction

Social media platforms are a key channel for the dissemination of MEME coin. Through Twitter, Reddit, Telegram, and others, the project team interacts directly with users, shares updates, hosts events, and responds to community feedback. This interaction not only enhances the project's visibility but also strengthens community cohesion, making information dissemination more rapid and effective.

Bitcoin ($BTC), as the earliest cryptocurrency, primarily engages its community through social media platforms like Twitter and Reddit. Members of the BTC community frequently share market trends, technical updates, and investment strategies, forming a robust information-sharing network.

For example, the r/Bitcoin subreddit on Reddit has over 1 million subscribers, and these users enhance the brand awareness and market influence of BTC through discussions and sharing, forming a strong community consensus.

2. Viral Marketing

The viral marketing of MEME relies on highly shareable content, such as catchy slogans, interesting images, or unique concepts. This content is easily accepted by users and spreads quickly through social networks, achieving low-cost yet effective market promotion, allowing MEME to gain widespread attention in a short period.

$AKITA leverages the visual elements of Shiba Inu, which has a broad audience base in both the Web2 and Web3 worlds, rapidly spreading through creative content on social media platforms.

For example, members of the $AKITA community have created various Shiba Inu-related MEME images and videos, which have been widely shared on platforms like Twitter and Reddit due to their humor and visual appeal. Additionally, $AKITA has further enhanced the effectiveness of its viral marketing by hosting online competitions and interactive events, such as the creation and auction of NFT artworks.

These activities not only increased community engagement for $AKITA but also attracted the attention of more potential investors, making $AKITA a popular MEME coin in the market in a short period.

3. Utilizing Celebrity Effect

Using the celebrity effect to promote MEME coin involves collaborating with influential public figures to share information about MEME coin through their social media platforms, attracting the attention of their fans.

Create engaging content, such as challenges and live broadcasts, to increase user participation. Launch limited edition MEME coins or products in collaboration with celebrities, as well as combine charity events to enhance brand image. At the same time, monitor the effectiveness of promotional activities to ensure that the celebrity effect translates into actual market influence.

The popularity of $DOGE is attributed to the celebrity effect of Elon Musk. Musk has mentioned DOGE multiple times on Twitter, calling it "the people's cryptocurrency," which has sparked widespread resonance among fans and the media. These tweets have not only enhanced the brand recognition of $DOGE but also inspired the creativity of the community, resulting in a large amount of related user-generated content.

Every time Musk mentions anything related to dogs on Twitter, it causes the price of $DOGE to soar rapidly, becoming an iconic symbol of cryptocurrency culture.

4. KOL and Community Influence

Key Opinion Leaders (KOLs) play a crucial role in the promotion of MEME coin. Their recommendations and endorsements can significantly enhance the credibility and appeal of the project. Moreover, the influence of the community should not be overlooked, as active community members can accelerate the spread of project information through word-of-mouth.

The $SHIB community has effectively enhanced the project's visibility by collaborating with several KOLs in the cryptocurrency field. For example, when well-known KOLs like CZ (the CEO of a certain trading platform) mention $SHIB on social media, their large number of followers become interested in the project.

In addition, the active interaction of $SHIB community members on platforms like Twitter and Reddit, through sharing trading experiences, creating MEME content, and participating in discussions, further enhanced the project's appeal and credibility. This synergy between KOLs and the community has made $SHIB a hot topic in the cryptocurrency market in a short period of time, attracting the attention of a large number of investors.

5. Wealth Effect

The price fluctuations of MEME coin are often accompanied by a strong wealth effect. When the price rises, new investors are attracted to the market, hoping to gain profits by participating. This effect not only drives further price increases but also expands the cultural dissemination of MEME coin.

Silly Dragon (傻龙) was launched by the founder of a certain public chain during the Halloween period in 2023. This direct support from the public chain founder adds trust and authority to the project, further promoting its wealth effect.

$SILLY has demonstrated significant market growth in a short period, reaching a market value of 70 million US dollars in less than two weeks since its launch, with over 8,600 holding addresses and an on-chain pool of up to 1.2 million US dollars. This rapid market growth is seen as a wealth effect, attracting more investors and traders.

6. Incentive Mechanism

The incentive mechanism is one of the important strategies for promoting MEME coin. Through methods such as airdrops, transaction burn tax, and lucky draws, the project team encourages users to hold and trade tokens, thereby increasing market activity and user engagement, while also bringing more attention and discussion to the project.

$AIDOGE adopts a decreasing airdrop mechanism, meaning that users who claim early can receive more tokens. This mechanism incentivizes users to participate early, thereby increasing market competition and the initial demand for the tokens.

At the same time, a transaction burn tax mechanism has been designed, where each on-chain transaction incurs a 15% burn tax. A portion of this is used for ecological development, another portion is burned, and a part is rewarded to liquidity providers and holders as staking dividends. This mechanism increases the scarcity of the token, thereby enhancing its value.

7. Unique concept and design

The design of MEME coins is often closely related to its concept, with unique visual elements and cultural meanings that make it stand out among many cryptocurrencies. This design not only increases the project's recognition but also makes it easier for MEME coins to be shared and discussed on social media.

The concept of $BOME is "Book of MEME". This project was initiated by Pepe MEME artist Darkfarm, aiming to create a gallery focused on the permanent storage and creation of MEME. BOME has attracted significant attention in a short period of time and has rapidly spread on social media, with its market value significantly increasing in a short time.

The concept of "Book of MEME" is to combine MEME culture with blockchain technology, creating a decentralized platform to store and share MEME content. This project raised funds through a presale event and quickly attracted a large number of investors and community members to participate.

The rapid rise of $BOME demonstrates how MEME coin can quickly gain attention and value in the cryptocurrency market through unique concepts and designs, as well as active community participation.

8. Innovative and Easily Spread Topics

MEME coin projects typically leverage innovative or easily shareable topics to enhance their visibility. Whether it’s MEME related to popular culture or references to social phenomena, these topics can spread rapidly within communities, resonate widely, and thus increase the project's market recognition.

$SLERF is a MEME coin based on a certain public chain, which has quickly gained popularity due to its unique narrative and community involvement. The founder of $SLERF accidentally destroyed key tokens due to an operational error and subsequently launched a rescue operation to raise funds to compensate presale participants.

This initiative has received positive responses from the community and multiple exchanges, including support from well-known figures and influencers. The price of $SLERF has experienced significant volatility but was able to achieve a notable rebound in a short period, reaching new highs. Its narrative and market performance have propelled $SLERF to become the focus of the market.

2. How MEME Captures Emotions (Causing FOMO)

In the cryptocurrency market, the popularity of MEME coins is often closely related to their ability to capture and stimulate investor sentiment. FOMO (Fear of Missing Out) is a particularly strong emotional response that plays a key role in the dissemination and value formation of MEME coins. The following is a detailed explanation of how MEME coins capture sentiment, especially in triggering FOMO.

1. Viral Spread on Social Media - Rapid dissemination leads to panic buying.

MEME coin has rapidly gained attention through viral spread on social media platforms. A tweet about a certain MEME coin or a discussion post on Reddit can be widely shared in a short period of time if the content is engaging or entertaining.

This method of dissemination not only increases the visibility of MEME coin but also creates a sense of urgency within the community, making people worry about missing the opportunity to participate in a potentially popular project.

The viral spread of $DOGE began with a tweet on Twitter by Elon Musk, calling it "the people's cryptocurrency." He subsequently mentioned Dogecoin multiple times, becoming its de facto spokesperson.

According to statistics, every time Musk mentions dog-related content on Twitter, the price of $DOGE significantly rises in the short term, and many investors, feeling FOMO, are eager to join in and buy when Musk mentions dog coin.

2. The promotion of the community and KOL - Missing credible potential gains brings panic

The MEME coin community and key opinion leaders (KOLs) play an important role in capturing sentiment. The endorsement or recommendation from KOLs can quickly enhance the credibility of a MEME coin, making community members feel the need to get involved to avoid missing out on potential gains.

In addition, active discussions and the sharing of success stories within the community will also enhance the feeling of FOMO.

3. Price and Market Performance - The FOMO driven by the wealth myth in a bull market

The price fluctuations and performance of the market are direct factors that trigger FOMO. When the price of a MEME coin rises rapidly, investors worry about missing the opportunity to make a profit. The hype and news reports in the market further amplify this sentiment, leading more people to join the buying spree out of FOMO.

The price of Bitcoin has reached a historic high of $70,000. This has given many users a signal that a bull market is upon us, triggering FOMO sentiments that have led many investors to rush to buy various spot assets to avoid missing out on further price increases in the bull market.

4. Marketing and Narrative Strategies - Hidden Wealth Opportunities Under Unprecedented Narratives

Successful MEME coin projects often employ well-crafted marketing and storytelling strategies. By telling engaging stories, MEME coins can establish an emotional connection with investors, making them feel like they are part of a larger narrative. This emotional investment further amplifies the FOMO sentiment, as investors do not want to miss out.