The well-known Chinese trendy toy brand Pop Mart recently took legal action in the United States, targeting the globally recognized convenience store chain 7-Eleven. According to reports, Pop Mart filed a lawsuit in a California court on July 18, accusing several 7-Eleven stores of selling counterfeit Labubu dolls.

Pop Mart claims in the lawsuit that they have discovered at least 8 7-Eleven stores in California selling doll products that are very similar to their original IP Labubu. These counterfeit products not only look highly similar to the genuine ones, but their quality is far inferior to the original.

This transnational rights protection action highlights the importance of intellectual property protection in the global market, especially for rapidly growing Chinese original brands. As Chinese trend culture continues to expand its influence in the international market, how to effectively protect one's own IP from infringement has become a new challenge faced by many enterprises.

The move by Pop Mart also reflects the increasing determination and capability of Chinese companies to safeguard their rights globally. The progress and final outcome of this case may have profound implications for multinational intellectual property protection practices, and it is worth the industry's continued attention.