Musk breaks his promise? Tesla's future restaurant refuses to accept DOGE, making the encryption payment milestone an "Not Today" embarrassment.

Tesla's highly anticipated Hollywood "retro-futuristic" restaurant grandly opened on July 22, featuring elements like robot delivery and cyber support in market that are packed with a sense of technology. However, customers on-site encountered an unexpected twist — the DOGE payment feature promised by Musk in 2022 was absent. Employees responded to inquiries with only "Not today," leaving the crypto community greatly disappointed. This move not only exposes the disconnection between Musk's statements and their implementation but also misses a golden opportunity to popularize Crypto Assets payments in the intersection of electric vehicles, entertainment, and lifestyle scenarios. The restaurant is set to expand to multiple cities in the future, and whether DOGE will fulfill its promise remains a mystery.

The Payment Paradox in the Grand Opening The opening ceremony of the TSL Hollywood restaurant continues Musk's iconic style:

• Precise Marketing: Open at 4:20 PM (a cannabis culture reference), causing fans to line up hours in advance.
• Future Elements: Bots operating popcorn machines, Cybertruck-shaped plates creating an immersive experience
• Payment Discrepancy: When customers ask "Can I pay with DOGE?", employees only respond "Not today", only supporting traditional fiat payments, which stands in stark contrast to Musk's past support for DOGE.

Disappointment in the Crypto Community and Industry Reflection DOGE supporters reacted strongly to this for three reasons:

1. Broken Promise: Musk clearly promised in a tweet in 2022 that TSL would support DOGE payments, and this breach of promise undermines the credibility of his statements.
2. Missing Demonstration Scenarios: Restaurants, as physical venues that integrate electric vehicles (charging stations), entertainment (Hollywood), and lifestyle, were originally an excellent testing ground for validating daily payments with Crypto Assets, missing a milestone opportunity to promote mainstream applications.
3. Market Impact Evidence: Historical data shows that a single tweet from Musk has caused DOGE to surge 50% or plummet 30% in a single day, with his fluctuating attitude exacerbating market uncertainty.

Deep Impact: A Microcosm of the Dilemmas Facing Crypto Implementation The event reflects the real challenges of the application of Crypto Assets.

• Discrepancy Between Words and Actions: There is a significant execution gap between the crypto advocacy of business leaders and actual commercial deployment.
• **Infrastructure Bottleneck in Payment: ** Even technology companies at the level of TSL still face obstacles in integrating encryption payment, such as technical adaptation, tax processing, and compliance risk control.
• Loss of Industry Trust: During a critical period where the crypto assets industry urgently needs to prove daily use cases, the absence of payments from high-profile projects sends a negative signal to the market.

Future Suspense: The Crypto Foreshadowing in the Expansion Plan Elon Musk has revealed plans for restaurant expansion:

• Copy Mode: If the Hollywood store is successful, the restaurant concept will be promoted in core cities and supercharging stations.
• DOGE suspense: The statement did not mention whether cryptocurrency payments will be supported in subsequent stores, leaving room for interpretations of "delayed deployment" or "silent abandonment".
• Crypto community attitude: Users on platform X helplessly stated, "'Not today' is better than a flat out rejection" (Not the answer we were hoping for but better than a flat out no).

Conclusion: The "Not Today" incident at the TSL restaurant has become a touchstone for the transition of Crypto Assets from online discussions to real-world consumption. Musk's failure to deliver not only undermines the confidence of DOGE holders but also exposes the practical difficulties faced by tech giants in integrating crypto payments. At a time when the industry urgently needs to break through the "hype narrative" and prove practical value, the absence of payment in such high-profile scenarios undoubtedly casts a shadow over the mainstreaming process of Crypto Assets. In the future, as the restaurant network expands, whether Musk will fulfill the DOGE payment promise will become an important window for observing the determination of enterprise-level crypto applications. If the situation continues to be "heard but not seen," it may exhaust the market's dwindling patience and further delay the integration of Crypto Assets into the real economy.