Discussion on the Current Status and Traffic Rise Strategy of the TG Ecosystem

1. Overview of the TG Ecosystem

The scale and market distribution of the TG platform

As one of the fastest growing social platforms globally, TG has surpassed 950 million monthly active users and is expected to reach 1.5 billion users in the next three years. Compared to other mainstream instant messaging applications, TG has advantages in terms of openness, functionality, and ecosystem closure, making it the platform that is closest to the WeChat ecosystem overseas.

TG has 240 million users in the CIS region, making it a mainstream communication tool in the area. Additionally, TG has a large number of users in emerging market countries such as India, Indonesia, Nigeria, and Iran. It is worth noting that the proportion of cryptocurrency users among TG users is not high, as it is mainly used as a daily communication tool in many countries.

TG ecosystem's functionality construction

The TG ecosystem is constantly improving its functional system:

• Channels (similar to public accounts) and dynamics (similar to moments) have become important user rise channels.
• The live streaming feature is being explored, similar to group live streaming.
• The wallet feature will focus on promoting decentralized solutions.
• The mini-program ecosystem is developing rapidly, covering a wide range of areas, including ride-hailing, e-commerce, ticket purchasing, and more.

TG's advertising system is still under development. Currently, the official advertising system mainly supports channel graphic advertisements, but lacks precise targeting capabilities. Therefore, some third-party advertising systems are trying to solve data-related issues by analyzing on-chain data and group behaviors.

2. Traffic Rise Strategies of the TG Platform

Mini Game: TG's Traffic Lowland

The TG platform provides a huge development space for mini-games:

• The penetration rate of mini-games on TG is expected to surpass Facebook, approaching the level of WeChat.
• The rapid rise in the number of TG users will bring more potential players to mini-games.
• The mini-game format is still evolving, and more innovative gameplay may emerge in the future.
• The continuous iteration of the TG platform may bring new rise opportunities.

The project's market positioning strategy

The TG project team needs to consider two dimensions when positioning the market:

1. Geographic location: The TG user groups in different regions have significant differences, requiring targeted strategies.
2. User Profile: Distinguish between Web2 and Web3 users, understand their usage habits and spending power.

Currently, some projects have successfully explored the profit model of pure Web2 in-app purchases (IAP), while more commonly, the hybrid profit model combining IAP with heavy asset issuance is seen.

The importance of the CIS market

The CIS region is the core market of the TG ecosystem, with not only a large number of users but also high user quality and engagement. Many successful TG projects originate from or are deeply rooted in the Russian-speaking market. In contrast, while India has the largest number of users, its user value and penetration rate are relatively low.

rise strategy highlights

1. The TG platform has low development costs and high return on investment, but lacks mature and scalable customer acquisition methods.
2. A flexible and diverse rise strategy is needed, and reliance on a single channel is not acceptable.
3. Product design should focus on matching user needs rather than pursuing absolute high quality.
4. Treat users as rise partners, rather than just a source of traffic.
5. Explore new hybrid profit models, focusing on user value feedback.
6. The social dissemination strategy should include three aspects: product features, value chain design, and cultural attributes.

With the continuous development of the TG ecosystem, there will be more growth strategies and practical experience sharing activities for developers in the future, contributing to the prosperity of the TG ecosystem.