Abstract Chain: A New Attempt to Build a Consumer-Level Blockchain Ecosystem

Abstract Chain is set to launch in January 2025 and is a blockchain platform focused on consumer needs. It aims to promote the widespread adoption of cryptocurrency technology and create an accessible and engaging ecosystem.

Abstract Chain adopts account abstraction technology to provide users with a smooth experience. At the same time, it leverages the advantages of Pudgy Penguins IP and the PENGU fan community, offering differentiated value through its unique user structure.

The growth strategy of the platform revolves around building a digital entertainment theme park. It has its own portal platform, Portal, which integrates live streaming and reward systems, and attracts application developers to join the ecosystem. As of May 2025, the live streaming platform has attracted over 10,000 broadcasters, with an average user participation time of over 7 minutes per day and a 30-day retention rate of 40%.

Abstract Chain has achieved large-scale applications: the number of registered wallet users is close to 2 million, daily active wallets are about 100,000, and there are approximately 700,000 on-chain transactions daily, reflecting the platform's high level of activity.

Business Model and Growth Engine

Abstract adopts a unique business model, transforming the Portal platform into a dynamic online hub, designed around three main functions:

1. Basic services: provide wallet, fiat entry, Token exchange and other tools.
2. User Interaction: Enhance user engagement through live broadcasts and the rewards center.
3. Project Discovery: The Spotlight section guides users to explore new content.

This system ensures that new users can quickly access Web3, while existing users are continuously attracted back by new content. Abstract's growth strategy can be summarized as: user inflow >> portal onboarding >> application ecosystem drive.

User Guidance and Experience Optimization

Abstract Lowering the entry barrier by simplifying the user onboarding process:

• The native account abstraction feature allows users to create accounts just like registering on a regular website.
• Zero-knowledge rollup technology ensures extremely low gas fees and high concurrency capability.
• Portal integrates basic functions such as wallet, recharge, and trading.

At the same time, Abstract leverages the large fan base of Pudgy Penguins as an early user base. Pudgy Penguins has over 3 million fans across major social media platforms, providing Abstract with a ready-made user pool.

Portal: Digital Entertainment Center

Portal is positioned as a "digital paradise," serving as the core interface for users to discover applications, manage assets, and earn rewards. Its main functions include:

1. Live Streaming System: Adopts the "watch and earn" model, encouraging user interaction and participation.
2. Rewards and Reputation System: Incentivizing user behavior through XP and badges.
3. Application Discovery: Showcasing high-quality applications, users can log in and experience with one click.

Portal's early data performance is impressive, with over 600,000 monthly active users and an average daily user duration of over 7 minutes.

Application Ecosystem Construction

Abstract is dedicated to creating a rich and diverse application ecosystem, focusing mainly on:

1. Web3 Projects: Attracting developers through the "Resident Developer Program", with over 120 projects deployed.
2. Collaboration with mainstream institutions: Partnering with brands in music, sports, etc., to migrate their Web3 products onto the blockchain.

Currently, game applications perform prominently in the Abstract ecosystem, occupying most of the positions on the popular application rankings.

Core Philosophy and Market Positioning

The core concept of Abstract is to create a "consumer-grade crypto" ecosystem, which means building blockchain applications that serve the daily lives of billions of people and meet individual needs. It believes that the best way to guide users into the crypto world is to focus on "non-essential consumption" scenarios, such as gaming, socializing, meme culture, collectibles, and more.

This consumption-driven growth strategy means that Abstract may intentionally overlook certain tech stacks valued by mainstream Blockchains, such as advanced DeFi modules, decentralized infrastructure networks, etc.

Initial Performance and Future Outlook

As of May 2025, Abstract has created nearly 2 million wallets, deployed a total of 1.4 million contracts, and the total value secured on the chain (TVS) has reached 53.4 million USD. The cumulative number of on-chain transactions has reached 60 million.

In the future, Abstract needs to discover real "killer applications" to achieve exponential growth, which may first break through in the fields of gaming and popular culture. At the same time, it also faces challenges from competitors such as TON, Kaia, and Base.

Although "mainstream market's crypto applications" is still a blue ocean, these diverse attempts are inspiring each other, stimulating innovation, and accelerating the entire industry's pace towards mainstream adoption.