Virtual Idol MIRAI: An Attempt at the Fusion of Web3 and AI

The MIRAI project has recently attracted widespread attention, combining three popular fields: virtual idols, AI, and Web3. The project raised over $12.9 million in a short period, setting a fundraising record for Japanese Web3 projects. Subsequently, MIRAI launched on the incubation platform of a certain exchange, further enhancing its visibility. To expand its influence, the project team has also engaged with several popular communities.

MIRAI is a project jointly launched by Aww Inc. and a certain blockchain ecological AI platform, positioned as an innovative attempt at virtual personas in the Web3 field. The project aims to combine CGI virtual characters with blockchain technology to create virtual characters with autonomy and intelligent agency.

Aww Inc. was established in 2019 and focuses on the development of "virtual human" technology. The company achieves diversified revenue through global licensing and brand collaborations. One of its representative works is the virtual model imma, who has a large following on social media and collaborates with several well-known brands. imma has also participated in significant cultural events, such as the closing ceremony of the Tokyo Paralympics and the opening ceremony of the Osaka Kansai Expo.

On the technical side, Aww Inc. has established a strategic partnership with a semiconductor giant to integrate AI audio-driven technology and GPU acceleration capabilities to enhance the real-time interaction performance of virtual characters. The company plans to continue expanding its IP portfolio to provide comprehensive virtual human solutions for various industries.

The name of the MIRAI project is derived from the Japanese word "未来," reflecting Aww Inc.'s determination to enter the Web3 space. The project combines Aww Inc.'s advantages in IP operations and community management, along with blockchain technology support from partners. MIRAI plans to launch a series of tools and services, including a next-generation issuance platform, content creation tools, live interaction systems, and more, to support virtual content production and ecosystem expansion.

MIR envisions a virtual character driven by AI and bound to a blockchain identity system. This model allows the virtual character to make autonomous decisions, interact with the community, and gain incentives through a token economy. Community members can participate in the co-creation and management of the character, deciding on the storyline development and IP derivative direction. This mechanism is similar to "content is mining," encouraging users to create economic value.

However, the MIRAI project also faces some challenges. There is a certain degree of centralization risk in token distribution, which may affect the level of decentralization in governance. In addition, while community co-creation can inspire creativity, it also brings issues of content quality management and copyright. The project needs to continue innovating and maintaining the core IP value to avoid a decline in popularity.

Overall, MIRAI is innovative in the integration of AI virtual idols and blockchain, providing new ideas for Web3 content creation and the IP economy. The success of the project will depend on the design of the tokenomics, the improvement of the community governance mechanism, and the continuous innovation capability of the virtual characters. Only on the foundation of mature technology and mechanisms can MIRAI truly become a model of the "virtual human + decentralized economy".