The NFT market shows signs of recovery, with popular collectibles returning to the spotlight

Recently, the NFT market has shown a clear trend of recovery. After months of sideways consolidation, the market has finally welcomed positive changes: floor prices are rising, market capitalization is rebounding, and some familiar projects are surpassing established NFTs. From the Penguin series overtaking Bored Apes to the unexpected return of generative art projects, the market atmosphere is undergoing a significant transformation.

Market Overview

In July, the NFT market showed a strong recovery trend:

• Market capitalization increased significantly by 94%, reaching nearly $7 billion, setting a new high since early 2025.
• Weekly trading volume surged by 51% to $136 million, making July likely to be one of the best-performing months since February.
• The average price of NFTs increased by 40% over the past 7 days, reaching $146, but the trading volume only grew by 7%, indicating that traders are shifting towards high-value assets.

Popular NFT Categories

In the past week, PFP NFTs performed the most prominently, accounting for 37% of the total trading volume. Following that, tokenized physical assets (RWA) NFT accounted for 11%, showing that the trend of tokenization remains vibrant. However, NFTs in the fields of sports, music, and fashion have failed to keep up with the upward momentum, and the popularity of game NFTs has also slightly cooled.

Eye-catching NFT series

Penguin Series: New Heavyweight Collection

The market value of the Penguin series has officially surpassed that of the Bored Ape Yacht Club, second only to the Punk series. Since its launch, its floor price has increased by 539%, with a further rise of 7% in the past 7 days. The key to the project's success lies in its issuance strategy during the bear market, as well as its diversified development from offline benefits to connecting Web2 and Web3.

Punk Series: Back in the Spotlight

This week, the floor price of the Punk series has increased by 53%, remaining one of the most actively traded collectibles. As the gold standard of Web3 influence, the Punk series always returns to the spotlight when the market is active, representing not only a profit opportunity but also a symbol of identity and status.

Moon Bird Series: Surprise Rebound

The Moonbird series has experienced a strong rebound, with the floor price rising by 60% and trading volume surging by 600%. This increase is attributed to the acquisition by the new owner and collaboration with Towns, which provides holders with a private on-chain space and airdrop opportunities. Nevertheless, the dollar value of the series has still dropped by 64% since its launch, indicating that there is still a long way to go.

Generative Art Project: Quiet Return

The generative art project has entered the list of the highest trading volume collectibles this week, with an average price increase of 156%. The platform has recently launched a series of significant improvements, including collector profiles, wallet aggregation, and an achievement system, providing a better user experience for regular collectors.

Outlook

The accelerated development of PFP and art-related NFTs may herald the arrival of the next NFT bull market. Although it is still too early to draw a conclusion, positive signals have already emerged. The floor price is rising, PFP is regaining dominance, and art projects are making a strong comeback, all of which suggest that the market is shifting and investors' attention is once again focused on the NFT space.